Six rules we work by.
We come back to these when deciding what to build, when to spend more, and how involved Premier should be in a company.
Build for the long term
We look for businesses that can keep getting better for years through product work, closer contact with customers, and reinvested profits.
Start narrow
A new company should do one thing well before it adds products or enters new markets.
Keep companies independent
Each company sells under its own name. We share people and systems between companies only when it makes the work easier for the company receiving them.
Stay close to customers and the work
Big decisions should come from usage data, customer feedback, and the financials, made by people who look at all three regularly.
Invest after the business proves it
Spending follows results. We put in more money and hire more people once demand and the numbers support it.
Expand carefully
We enter a new market only when the product and the team are ready to serve customers there properly.